Tuesday, March 10, 2009

A hammer won't fix your woes

Forecast Horizon is an optimization solutions framework. In other words, unlike a typical optimization software application, Forecast Horizon is geared more towards configurability and customization. Traditional optimization models answer a specific question based on a rigid set of inputs. The model is specialized because it is meant for a specific purpose – like a hammer. Forecast Horizon is adaptable and can be adapted to the needs and complexities of your business – like some wood and a chunk of steel. You could make a hammer, or any number of other things with the wood and steel.

Of course, while chunks of wood and steel are more “configurable” than a hammer, they aren’t terribly useful because few people have the specialized knowledge to work with such raw materials. Forecast Horizon’s purpose is to sit in the sweet spot between the two ends of the scale, and create a sort of “builder’s kit” made up of pre-designed components that can be used as-is or can be extensively reconfigured to suit your needs. Its design provides incredible flexibility while still allowing people who aren’t scientists to understand the science and make powerful decisions.

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